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Komoro City View, Nagano, Japan. GFX100RF 65x24, JPEG mode ©2025 George Nobechi

George Nobechi: “The First Ten Years. The Next Ten Years” 野辺地ジョージ:「最初の10年」と「次の10年」

March 20, 2025

日本語は英語に続きます。Disclosure: Fujifilm Corporation provided me with a loaner camera and an assignment to make photographs with the camera. They did not ask me to write a review or an endorsement or pay me for one. All opinions are my own.

In March of 2015, a Wall Street trader suffering from burnout and wanting more in life hopped on a plane and flew to New Mexico to partake in a life-changing photography workshop. There he met photographers Sam Abell and Arthur Meyerson, who encouraged him to pursue a photographic life.

That trader-turned-photographer has gone on to build an international career in art and editorial photography, with museum and gallery exhibitions and articles in well-known magazines and newspapers around the world. I am that photographer.

At my workshop with Sam Abell ten years ago, the course assistant Jeremy Wade Shockley was the proud owner of a retro-looking digital camera that was the envy of everyone attending the class. It looked and felt different in one’s hands, and the 35mm equivalent focal length and beautiful color rendering were also alluring. 

Later that spring I traveled back to my birthplace, Japan, to experience the country from the eyes of a photographer for the first time. When I landed in Tokyo I went to a store and picked up the X100T, the latest model of the camera that Jeremy had shown me. By the end of my month in Japan, with my primary camera in the repair shop for two weeks due to a slip off the shoulder of my slick rain jacket, this little camera had usurped the other to become my primary tool - my go-to that I could not leave home without. It went with me on road trips and flights around the world and to the supermarket and dinner with friends and everywhere in between.

And from the T to the F and then to the V, some version of this camera has been with me whenever I have walked out the door. Last year, Fujifilm entrusted me with helping to launch the VI - something I never could have anticipated back in 2015. I mentioned at that time to the wonderful engineers who make the camera, that if I could only pick one camera to photograph with the rest of my life, it would be this one. It is the most “me” in terms of aesthetic and vision and soul. But I would be lying if I said I didn’t also feel as though I had explored almost every avenue I could with this camera. I can consistently make the photos that I want to with it, but it is becoming more difficult to feel like I am trying, failing and learning at new things, and growing as a photographer.

In 2019, I acquired a medium format (6x7) rangefinder film camera for precisely this reason - to venture out of my comfort zone and to open new possibilities for my vision. Three weeks ago, I was offered the opportunity to try out a new, fixed-lens digital camera, the GFX100RF, which would purportedly be a digital version of that camera and offer new possibilities to photographers who seek wider angle lenses and closer approaches to their subjects.

After three weeks with this camera, I must state for the record that the camera is not perfect - there are some things I wish for - better low-light performance, via a slightly brighter lens or IBIS so that I could still have in-focus pictures at 3200 ISO or lower on dark, overcast days when handholding at 1/15th or even 1/30th of a second, for example - something I would habitually do with the X100 series, but with the larger body and sensor on this camera, I need 1/60th to keep the finest details sharp. Up until the X100V, I never needed IBIS, though, so perhaps what this says to me is that I need to improve and be better with this camera - be more steady, more within myself as I photograph. In spite of my wish list, I believe this to be the best camera I have ever used.

I must also clarify that it is not a camera for beginners. But having put in a decade of work and hundreds of thousands of clicks of the shutter, I am ready for this camera to take me to new places in my photography. I see differently with this camera in hand - photographs that I had never thought to compose before pop in my head as I walk with it - like a street scene that would be incredible in 65x24 panoramic format or a frosty forest setting that would be great as a square, or an architectural study in 6x7. It is true that all these formats could be achieved by using a GFX100 and then cropping after the fact - but it is completely different to see it in the field and compose for it, and to be able to do so using a simple analogue dial. And the lens, when conditions are right, is fantastic. The camera feels right to hold and looks great on my desk when I come home. It is discreet and remarkably compact. And the pictures that come out of it - even the  JPEGs - are simply incredible. I feel fortunate to have spent a truly memorable First Ten Years in photography with my X100 cameras, and I cannot wait to spend the Next Ten Years with the GFX100RF.

Below are sample images: JPEG out of camera, with slight global adjustments for exposure, etc., 65x24 aspect ratio.

©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24
©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24 ©2025 George Nobechi, GFX100RF JPEG 65x24

開示事項:私は富士フイルム株式会社からカメラを借り、そのカメラで写真を撮影する依頼をいただきました。レビューや推薦文を書くような依頼は受けていません。すべての意見は私自身のものです。

2015年3月、燃え尽き症候群に苦しみ、何か違う生き方を求めていたウォール街のトレーダーが、人生を変える写真ワークショップに参加するために、ニューメキシコ州へと向かいました。そこで彼は、写真家のサム・エイベルとアーサー・マイヤーソンに出会い、写真家を目指しての道を歩むことにしました。

そのトレーダーから写真家に転身した人物は、アートや編集写真の分野で国際的なキャリアを築き、世界中の美術館やギャラリーで展覧会を行い、お馴染みの雑誌や新聞にも記事や写真を寄稿してきました。その人物は私です。

10年前、エイベルのワークショップに参加した際、アシスタントのジェレミー・ウェイド・ショックリーは、レトロな外観のデジタルカメラを所有しており、そのカメラはクラスに参加していた誰もが羨むものでした。手に持ったときの感触が他とは異なり、35mm相当の焦点距離と美しい色再現性も魅力的でした。

その春、私は生まれ故郷である日本に戻り、初めてフォトグラファーの目でその国を体験しました。東京に到着すると、私は量販店でショックリーが持っていたカメラの最新モデル、X100Tをすかさず手に入れました。旅の始まりに、私のメインカメラは思わぬアクシデントに会い、修理期間は2週間ほどでした。日本滞在の1ヶ月が終わる頃には、この小さなX100Tカメラがメインの道具となり、手放せないものとなったのです。このカメラは、ロードトリップや世界中のフライト、スーパーマーケットや友人とのディナーなど、あらゆる場所に私と一緒でした。

そして、TからF、Vへと、このカメラの様々なバージョンが、私が外出する時にはいつも私と共にありました。昨年、私はVIのローンチをお手伝いする機会をいただきました。2015年には予想もできなかったことです。その時、カメラを製造する素晴らしいエンジニアたちに、もし残りの人生で1台だけカメラを選んで撮影するとしたら、それはこのカメラだとお伝えしました。それは、感性やビジョン、魂の面で最も「私らしい」カメラです。しかし、最近はこのカメラでできることはほぼすべて試したような気がしているのも事実であります。このカメラで自分が撮りたいと思う写真は常に撮れますが、新しいことに挑戦し、失敗し、学び、成長しているという感覚を持つことが難しくなっています。

2019年、まさにこの理由から、中判(6x7)レンジファインダー式フィルムカメラを手に入れました。自分の快適ゾーンから抜け出し、自分のビジョンに新たな可能性を開拓するためです。3週間前、そのカメラのデジタル版とも言える、広角レンズで被写体に近づきたいと思う写真家に新たな可能性を提供する、新しい固定レンズ式デジタルカメラ、GFX100RF を試す機会をいただきました。

この3週間使ってみた結果、はっきり言わせてもらうと、このカメラは完璧ではありません。例えばISO3200以下で暗い曇りの日に手持ち撮影してもピントの合った写真が撮れるよう、もう少し明るいレンズや、ボディ内手ブレ補正機構(IBIS)があればいいのにと思います。例えば、1/15秒、あるいは1/30秒で手持ち撮影をする場合などです。X100シリーズでは日常的に行っていたことですが、このカメラではボディとセンサーが大きいため、写真の細部を鮮明に保つには、私の場合は1/60秒が必要です。この様な望みはあるものの、私はこのカメラが今まで使った中で最高のカメラだと確信しています。

また、これは初心者向けのカメラではないことを明確にしておかなければなりません。しかし、10年間の努力と何十万回ものシャッターを切った経験から、私はこのカメラで写真撮影の新たな境地を目指せる準備ができているのです。このカメラを手にすると、これまで考えたこともなかった構図の写真が頭に浮かびます。例えば、65x24のパノラマフォーマットで撮影すると新鮮なストリートスナップや、正方形フォーマットで撮影すると素晴らしい霧氷の森の風景、6x7フォーマットで撮影すると素晴らしい建築物の写真などです。確かに、GFX100を使用して撮影し、後でトリミングすれば、これらのフォーマットすべてを実現することは可能です。しかし、実際に現場で構図を決め、シンプルなアナログダイヤルで操作できることは、まったく異なる結果に繋がります。後から「こうはどうだろう?」と当てはめるのではなく、最初からその様に世界を観察することができるのです。そして、レンズは光量などの条件が整えば文句なしの奥行きと美しさを実現できます。カメラの持ち心地も良く、家に帰って机の上に置いてもすぐにまた触りたくなります。控えめなデザインで、性能を考えると驚くほどコンパクトです。そして、このカメラで撮影した写真は、レタッチ無しのJPEGでも、とにかく素晴らしい。



私はX100とともに、本当に思い出深い「最初の10年」を過ごしました。そして、GFX100RFとともに「次の10年」を過ごすのが待ちきれません。

Tags Fujifilm, GFX100RF, GFX, Cameras, Camera Review, Assignment Work
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Traditional Purifying Water Vessel, Kyoto, ©George Nobechi

Traditional Purifying Water Vessel, Kyoto, ©George Nobechi

Wabi-Sabi: Often Quoted, Often Misunderstood

September 2, 2021

Ever since Leonard Koren introduced the Japanese concept of “wabi-sabi” to the West in his seminal book “Wabi-Sabi for Artists, Designers, Poets & Philosophers,” the idea of wabi-sabi has become commonplace in artistic circles. While its wider acceptance in the world is a good thing, it has also become overused and often misunderstood.

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In Blog, Japan Tags wabi-sabi, wabi sabi, Japanese Culture, Art blog, Japanese art, impermanence, George Nobechi
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Boardwalk Sign ©2020 George Nobechi

Boardwalk Sign ©2020 George Nobechi

Reset 2021: Accepting Grief Back Into My Life

February 10, 2021

Dear Grief,

Hello old friend, it has been a while. I guess you have been in the waiting room all along and I just didn’t see you while I’ve been busy. But I’ve looked around now and spotted you in the corner, sitting quietly in the soft, winter light coming through the lace curtains hanging from the window.

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In Blog, Newsletter, Coronavirus Tags Coronavirus, Covid-19, Grief, Photography, Blog, Art blog, George Nobechi, ichigo ichie
1 Comment
Adachi Museum Garden and Background Landscape
Adachi Museum Garden and Background Landscape

©2019 George Nobechi

Matsuyama Castle View from a Park
Matsuyama Castle View from a Park

©2019 George Nobechi

Mountains and Seawall, Taxi Stand, Setoda
Mountains and Seawall, Taxi Stand, Setoda

©2019 George Nobechi

Empty Lot, Seto Inland Sea
Empty Lot, Seto Inland Sea

©2019 George Nobechi

Adachi Museum Garden and Background Landscape Matsuyama Castle View from a Park Mountains and Seawall, Taxi Stand, Setoda Empty Lot, Seto Inland Sea

'Shakkei' in Photography: Borrowed Scenery as a Visual Tool (From newsletter no. 11, Oct 2020)

October 30, 2020

Continuing with our series of Japanese artistic concepts that can be applied to photography, shakkei is an originally Chinese concept often used in traditional gardens throughout Japan. The idea is to incorporate the existing background landscape into the design of the garden, providing a back layer to the scene that seamlessly blends with the garden enclosure. While the term originally refers to garden design, as a photographer I regularly incorporate this concept into my photography, and chances are, you do this, too.

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In Blog, Newsletter Tags shakkei, borrowed scenery, landscape photography, George Nobechi, layers, photography lessons, Japanese Culture, Artistic Concepts, Nobechi Creative, Japan, Gardening
1 Comment
Late winter morning light in a living room, Tokyo ©2017 George Nobechi

Late winter morning light in a living room, Tokyo ©2017 George Nobechi

Reset 2020: Wrapping Ourselves in The Cloak of "Nukumori" (From Newsletter No. 9, Aug 2020)

August 31, 2020

Much of Japanese descriptive language is like this in that it is a far more expressive language, in my opinion, than is English. Translations of words thus consistently fail to grasp the true possible meanings behind the words. So then what is nukumori ? Well, first of all it is not piping hot; it is, at most lukewarm. So what are some examples? The warmth of the…

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In Blog Tags nukumori, George Nobechi, Nobechi Creative, Photography, Beauty, Art, Japan, Japanese Culture, warmth, cats, Laura Valenti, miracles, Reset 2020, Covid-19, photography school, art school
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Tokyo Metro, ©2018 George Nobechi

Tokyo Metro, ©2018 George Nobechi

Reset 2020: On The Importance of Community (From Newsletter No. 7, June 2020)

June 30, 2020

Since the pandemic began, I have been consumed by a fire that was ignited inside of me. That fire burns with the strong desire to face our challenges head on as a photographic community—and overcome them….One of the things that comes to mind when I think about The Great Reset is that our goals were in the wrong places. Mine were, too. When it came to photography I was letting the world dictate my “worth” to me. I…

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In Blog Tags blog, George Nobechi, Covid-19, Reset, creativity, Nobechi Creative, Connection
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Contemplation, da Vinci’s Il Cenacolo, ©2016 George Nobechi

Contemplation, da Vinci’s Il Cenacolo, ©2016 George Nobechi

Reset 2020: The Role of Creativity in the Era of Covid-19 (FROM NEWSLETTER No. 6, MAY 2020)

May 17, 2020

Predictions for the important role that creativity will have in a post-Coronavirus world.

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In Blog, Newsletter Tags blog, Nobechi Creative, George Nobechi, creativity, art appreciation, predictions for the future, the future of art, Covid-19, Coronavirus, How to cope with coronavirus, the value of art
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© 2016 Jamey Stillings

© 2016 Jamey Stillings

An Interview with Jamey Stillings • CHANGING PERSPECTIVES: JAPAN

May 16, 2020

Renowned aerial/environmental photographer Jamey Stillings sits down with us to talk about working in Japan with George Nobechi in 2016 on his project: “Changing Perspectives: Japan”

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In Blog, Interview Tags Photography Workshop, Aerial Photography, Japanese Culture, Action Photography, Jamey Stillings, George Nobechi, Nobechi Creative, covid-19, Changing Perspectives: Japan, Japan
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© 2020 Allen Clark

© 2020 Allen Clark

The Pursuit of Connection in Photography: Interview with Allen Clark

April 22, 2020

Allen Clark is a renowned photographer from Nashville, Tennessee, with a diverse portfolio and an outstanding list of clients He and George Nobechi became fast friends in 2015 when they met while taking a workshop taught by fellow Nobechi Creative instructor Sam Abell, who recently appeared on Allen’s new podcast The Photo Untaken.

Allen will be joining us in Japan in the near future for a workshop that is all about slowing down and learning the importance of the Japanese concept of Kodawari - a relentless devotion to a craft, art, or otherwise meaningful pursuit in life.

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In Blog, Interview Tags Vision, Connection, Portrait Photography, Allen Clark, George Nobechi, Kodawari, Poetry, Podcast
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© 2020 Michael Clark

© 2020 Michael Clark

Michael Clark on Photography, His Vision, and Japan

April 4, 2020

Renowned action photographer Michael Clark discusses his career, his travels through Japan, and his teaching philosophy. Read about Michael's photographic expertise and what you can expect to learn in his workshop in Japan: The Art of Motion, with Nobechi Creative in May of 2021.

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In Blog, Interview Tags Michael Clark, Action Photography, Japan, Travel, Sports Photography, Japanese Culture, Japan Travel, Adobe Workflow, Lighting, Workshop, Photography Workshop
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© 2020 Ibarionex Perello

© 2020 Ibarionex Perello

George Nobechi & Ibarionex (Tokyo Workshop Conversation) - The Candid Frame Podcast

March 25, 2020

Listen to Ibarionex Perello and George Nobechi discuss their philosophies for creating a successful photographic workshop experience as they sit down in conversation following their acclaimed first teaching experience together in Tokyo in December of 2019.

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In Podcast, Blog, Interview, Workshop Review Tags George Nobechi, Nobechi Creative, Tokyo, The Candid Frame, Ibarionex Perello, Workshop, Interview, Podcast, Street Photography
1 Comment
Cyptomeria Forest at Dusk, Kumamoto © 2020 George Nobechi

Cyptomeria Forest at Dusk, Kumamoto © 2020 George Nobechi

Reset 2020: Lessons from the Other Side (from Newsletter No. 4, Mar 2020)

March 21, 2020

Dealing with the coronavirus pandemic: a look at the lessons to be learned from Japan’s experience after Fukushima in 2011.

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In Coronavirus, Newsletter Tags coronavirus, covid-19, Japan, Fukushima, Nobechi Creative, Advice, How to cope with isolation, How to cope with coronavirus, self-quarantine
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PREVIOUS POSTS

Featured
Mar 20, 2025
George Nobechi: “The First Ten Years. The Next Ten Years” 野辺地ジョージ:「最初の10年」と「次の10年」
Mar 20, 2025
Mar 20, 2025
Sep 2, 2021
Wabi-Sabi: Often Quoted, Often Misunderstood
Sep 2, 2021
Sep 2, 2021
Feb 10, 2021
Reset 2021: Accepting Grief Back Into My Life
Feb 10, 2021
Feb 10, 2021
Oct 30, 2020
'Shakkei' in Photography: Borrowed Scenery as a Visual Tool (From newsletter no. 11, Oct 2020)
Oct 30, 2020
Oct 30, 2020
Aug 31, 2020
Reset 2020: Wrapping Ourselves in The Cloak of "Nukumori" (From Newsletter No. 9, Aug 2020)
Aug 31, 2020
Aug 31, 2020
Jun 30, 2020
Reset 2020: On The Importance of Community (From Newsletter No. 7, June 2020)
Jun 30, 2020
Jun 30, 2020
May 17, 2020
Reset 2020: The Role of Creativity in the Era of Covid-19 (FROM NEWSLETTER No. 6, MAY 2020)
May 17, 2020
May 17, 2020
May 16, 2020
An Interview with Jamey Stillings • CHANGING PERSPECTIVES: JAPAN
May 16, 2020
May 16, 2020
Apr 22, 2020
The Pursuit of Connection in Photography: Interview with Allen Clark
Apr 22, 2020
Apr 22, 2020
Apr 4, 2020
Michael Clark on Photography, His Vision, and Japan
Apr 4, 2020
Apr 4, 2020

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